
Мarketing solutions
Paid search marketing

ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Spectrumtit
How our paid search marketing service can help grow your revenue

Combining search engine marketing with conversion rate optimization (CRO)
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
WHAT YOU GET
What is included in our Paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Creating Success
Campaign Strategy & Audience Targeting
Data & Analytics Reporting
Ad platform insights and analytics provide a clear view of performance. We track key engagement metrics such as impressions, clicks, CTR, conversions, and ROAS. Our experts translate these numbers into actionable strategies to maximize your advertising ROI.
Website Redesign Services
If your campaigns are underperforming despite strong ad targeting, your landing pages may be the issue. Our specialists analyze and optimize landing pages for user experience and conversion rates, ensuring your ad spend delivers maximum results.
Website Migrations
Switching from one ad platform to another or restructuring your campaigns can impact performance. We help you smoothly transition campaigns—whether from Meta to Google, or from manual bidding to automated strategies—while minimizing risks and improving efficiency.
The proof is in the numbers
Why Paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads
82%
of clicks on Search Ads are more likely to buy, making for better leads
Basic Paid Marketing Plan
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Initial audience & competitor research
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Campaign setup (Google/Meta Ads)
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Ad copywriting & creative guidance
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Conversion tracking setup
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Monthly performance report
Pro Paid Marketing Plan
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Everything in Basic +
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Google Ads + Meta Ads integration
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Audience segmentation & lookalike targeting
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A/B testing (ads & landing pages)
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Bi-weekly progress reporting
Enterprise Growth Plan
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Everything in Professional +
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Full-funnel ads
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Google, Meta & LinkedIn
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CRO optimization
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Account manager (weekly)
FAQS
FAQs about Paid search management
Looking to learn more about Web Design for your business? Browse our FAQs:
What is paid search?
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
What are paid search management sercives?
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
How does paid search works?
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
When should you use paid search ?
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.